Imagining the Blogosphere: Reflection

After reading “Into the Blogosphere,” I learned many new things about blogging and the blogosphere. Throughout the article, the author talked about many different ideas and discussed so many facts that I never had a clue about.

One key idea that the author discussed that really interested me was the filtering between blogs and media outlets. When it comes to blogging, we are aloud to post about anything we want and say whatever we want without having to worry about the audience. We still have the fear of criticism floating around in the back of our minds, but when it comes to releasing our opinion, that trumps fear. Now, I do not mean that bloggers do not think about their audience. By saying this, I mean that blogging is not a public platform that has to sugarcoat what they say for their audience, whereas a media platform, such as CNN or KTTC, have to be careful with what they cover due to laws and democracy.ย Media is extremely democratizing, and everything that is posted in the media is posted with the publics best interest in mind. Blogs are posted with the audiences best interest in mind, but the blogger also feels that is the audience does not like what the post about, they can just simply stop reading. We have a lot for freedom when it comes to blogging,ย  whereas a media outlet does not. You cannot just “unsubscribe” to a media outlet like you can with a personal blog. I think this concept is amazing, and I feel that blogging will become a main way that the public finds out about the “bigger picture” of a main event that a media outlet is covering.

Another concept in this article that interested me was the theory of the iceberg. The author stated that two thirds of blogs have not been updated in two months and are considered “abandoned.” 1.09 million of these blogs have been deemed “one-day wonders.” The remainder of these abandoned blogs only lasted roughly four months. Of the 1.4 million active blogs, 80.8% contained external links, and only 9.9% contained a current link to a traditional news source. Perseus Development Company conducted this study, and at the end of the study, they concluded that the blogosphere takes on the form of an iceberg. When a blog is abandoned, it is like a large bulk of the iceberg that floats away, and is considered “out of sight, out of mind.” Blogs that are frequently updated, are read by a wide variety of people, and have consistent links are considered “blogs above the waterline.” This concept is fascinating, but also saddening to me. When I think of someone becoming a blogger, I think of all the time, motivation, and effort they put into it. Blogging is not easy, and seeing such a large number of blogs that have gone abandoned is saddening because it shows that people just ran out of motivation for blogging. While I am not a blogger fanatic, I can imagine how hard it would be to realize you no longer have the motivation to blog, especially if you thought it would become a big part of your life. Of the active blogs, it is amazing to see such a high number. To know that people are being seen, their opinions are being heard, and people are responding to them is wonderful.

I feel that someday, the “blogosphere” will expand and it will become a new way for the public to find out the bigger picture of the big news stories that are being covered. The public will be able to read blogs about things that the media does not talk about, they will discover new opinions for people who would otherwise not be heard, and they will maybe find a passion for writing something on their own. The blogosphere will expand, and the expansion will be life changing. The article was eye-opening to me.

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